How to Turn a PowerPoint into a Powerful Video
By Celyphos S.A. Curated by Myrto Tsiaktsira, Head of Communications & Project Management
Introduction
In today’s digital-first economy, videos are a strategic imperative. Yet many organizations overlook the hidden value…
The Art of the Explainer: How to Turn Complex Ideas into Clear Stories
Written by Lamprini Drella
Two teams can present the same technical concept. One audience leaves inspired and informed, while the other is confused or disengaged. Why?
The story can be…
Four Video Formats Every Company Should Have by Now
Curated by Myrto Tsiaktsira, Head of Communications & Project Management
Video has become a strategic pillar for modern organizations, driving engagement, operational efficiency, and measurable ROI. In 2026, businesses that…
Story First, Design Later
Why Every Great Explainer Starts with a Narrative
The North Star Moment
Why the end of the year is the best time to rebuild direction inside a company
How to Brief a Video Agency and Get What You Actually Want
Learn the exact steps to brief a video agency clearly so your final video matches your vision, budget, and objectives.
Level Up Your Strategy: 5 Video Marketing Trends to Ride
Get ahead with 2026’s biggest video marketing shifts.
Storytelling Through Video: Inspiring the Next Generation in Schools
Two classrooms can teach the same lesson, but one ignites curiosity and the other becomes rote.
The Leadership Visibility Premium: Why On-Camera CEOs Outperform
Markets price what they can see. In 2026, camera-literate leadership is a financial variable.
Lights, Camera, Campaign: The New Power of Video in Political Communication
From viral TikToks to Instagram Reels, elections are no longer won on podiums but on feeds.
Here’s why storytelling defines leadership — and why video is the ultimate storytelling tool for business.
From boardrooms to battlefields, the most effective leaders win with stories.
From Story to Stock Price: The Employer Branding and Enterprise Value Relation
Markets do not only price fundamentals; they also price stories.
From Seen to Remembered: Four Principles that Make Campaigns Stick
In a world drowning in content, only campaigns built on truth, curiosity, emotion, and surprise are remembered.
Instagram vs. TikTok: The Ultimate Video Playbook for Each Platform
Your ultimate guide to mastering platform-specific storytelling for Instagram and TikTok.
The Role of Video in Today’s Digital Economy
Why brands can no longer afford to ignore video content in an evolving digital landscape