The Leadership Visibility Premium: Why On-Camera CEOs Outperform
Markets price what they can see. In 2026, camera-literate leadership is a financial variable.
Lights, Camera, Campaign: The New Power of Video in Political Communication
From viral TikToks to Instagram Reels, elections are no longer won on podiums but on feeds.
Here’s why storytelling defines leadership — and why video is the ultimate storytelling tool for business.
From boardrooms to battlefields, the most effective leaders win with stories.
From Story to Stock Price: The Employer Branding and Enterprise Value Relation
Markets do not only price fundamentals; they also price stories.
From Seen to Remembered: Four Principles that Make Campaigns Stick
In a world drowning in content, only campaigns built on truth, curiosity, emotion, and surprise are remembered.
Instagram vs. TikTok: The Ultimate Video Playbook for Each Platform
Your ultimate guide to mastering platform-specific storytelling for Instagram and TikTok.
The Role of Video in Today’s Digital Economy
Why brands can no longer afford to ignore video content in an evolving digital landscape