Curated by Myrto Tsiaktsira, Head of Communications & Project Management
Video has become a strategic pillar for modern organizations, driving engagement, operational efficiency, and measurable ROI. In 2026, businesses that fail to integrate core video formats risk losing competitive advantage in a marketplace where visual communication dominates.
Corporate Videos
Corporate videos are more than promotional assets, they are governance tools that articulate vision, values, and strategic priorities. These videos strengthen brand equity, enhance investor confidence, and foster internal alignment.
Platforms like LinkedIn report that video posts generate 5x more engagement than static content, making corporate videos indispensable for leadership messaging and external positioning. When integrated into investor presentations and corporate websites, they amplify trust and transparency.
Data & Report Visualization Videos
Annual reports and ESG disclosures often fail to engage stakeholders when presented as static PDFs. Data-driven videos transform these documents into dynamic narratives, combining motion graphics, voice-over, and interactive elements to communicate insights effectively.
Beyond reporting, these videos can be repurposed across social media, websites, and events, amplifying reach and reinforcing key messages across multiple channels.
Service Explainer Videos
Explainer videos simplify complexity and accelerate decision-making. Landing pages with explainer videos convert 86% better than those without, and businesses report conversion rate increases of up to 80% when using product or service explainers.
These videos clarify value propositions, reduce support load, and enhance customer experience. In sectors like SaaS and financial services, animated explainers and screen-recorded tutorials are now standard for onboarding clients and demonstrating solutions.
Training & Onboarding Videos
Learning and Development (L&D) is undergoing a digital transformation, and video is at the center of this shift. Training videos reduce onboarding time by up to 60% and cut L&D expenses by 40%, according to the Corporate Training Trends Report. Employees retain 80% of information delivered via video compared to 20% from text, driving faster proficiency and higher compliance.
Amazon’s adoption of video-based training resulted in significant cost savings and improved employee satisfaction, with 75% of workers preferring video learning over traditional methods. For enterprises, this translates into scalable, cost-effective knowledge transfer across global teams.
Video as a Strategic Asset
By embedding video into corporate communication, training, service delivery, and reporting, organizations can enhance brand equity, accelerate operational efficiency, and deliver measurable ROI.
If your enterprise is ready to operationalize best practices, begin with an audit of existing video assets and align future production with strategic objectives for 2026.
References
- HubSpot. “45 Video Marketing Statistics for 2025.”
- Corporate Training Trends Report 2023.
- L&D Effectiveness Survey 2022.
- Spiel Creative. “Explainer Video Stats 2025.”
- DesignRush. “Video Marketing Insights: 40+ Key Stats for 2025.”
